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Fragrances designed for your most mindful moments.

STORY BEHIND THE BRAND

iluxir was born from a quiet frustration — and a deep longing for beauty, calm, and intention.

As someone who always found comfort in scent, I spent years lighting candles to soften my space. But the more I learned about what I was actually breathing in, the more disillusioned I became. Headaches from paraffin. Overpowering synthetic fragrances. Ingredient labels I couldn’t understand. Even the “natural” options fell short — bland, predictable, and lacking soul.

So I decided to create something better.

- Founder, iluxir

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