Story Behind a Non-Toxic Luxury Home Fragrance Brand | Austin, Texas


Iluxir candle brand founder Akriti Marwaha – non-toxic coconut wax candles in Austiniluxir was born from a quiet frustration — and a deep longing for beauty, calm, and intention.

As someone who always found comfort in scent, I spent years lighting candles to soften my space. But the more I learned about what I was actually breathing in, the more disillusioned I became. Headaches from paraffin. Overpowering synthetic fragrances. Ingredient labels I couldn’t understand. Even the “natural” options fell short — bland, predictable, and lacking soul.

So I decided to create something better.

I started iluxir in my small Austin bedroom with a single DIY candle-making kit. I was craving more in life than a steady and toxic 9-5 — more meaning, more creativity, and more connection to what I was putting into the world. What began as a personal experiment quickly turned into a purpose: to craft clean-burning, luxury candles that transform everyday moments into intentional rituals.

– Founder, Iluxir


Our Philosophy

At Iluxir, we believe in rituals over routines. In slowing down, even for a moment. In lighting a candle not just to scent a room — but to signal presence, transition, or peace.

What Makes Our Candles Different

  • Hand-poured in small batches in Austin, Texas
  • Made with non-toxic, phthalate-free fragrances
  • Crafted using luxurious coconut-apricot wax for a clean, even burn
  • Packaged plastic-free and with sustainability in mind

We obsess over the details: from the throw of the scent to the feel of the jar in your hand. Because when you pause to light an Iluxir candle, you’re not just decorating a room — you’re anchoring a moment.

Explore our clean-burning coconut wax candles →